Influencers and Affiliates help you grow your Amazon Brand quickly.
Amazon Associates Program:
Amazon promotes their products a variety of ways: google advertising, SEO on their own website, and more. One way that is growing at a rapid rate for Amazon is the social commerce aspect of shopping featuring Affiliates and influencers.
The Amazon affiliate program allows creators to have custom URLs for their own “storefront”, as well as, tagged URLs for each product. They get a percentage of gross sales from people using their storefront or product page links.
If you’ve ever watched a youtube video promoting a product in the top of the description, there’s a high likelihood you’ve clicked on the link to get an in-app Amazon product page experience immediately. If you checked out, the creator got a cut.
Amazon Creator Connections:
To support these creators more, Amazon opened up brands to directly partner with them within the Seller Central console. You offer an additional percentage that allows creators to make even more money promoting your product.
All of this influencer and affiliate content helps your brand. It’ll help you on Tik Tok Shop, social media, your website, in DTC, and more.
There are tools that help you source more Amazon affiliates and influencers. One excellent tool is Hypelinks, a marketplace for brands and creators to collaborate.
Hypelinks gives you a quick point of contact with 300,000+ influencers and affiliates who get you visibility and sales quickly.
You set the commission rate by product so that your margins are in your control. Because Amazon loves affiliate sales, don’t forget to get aggressive to gain market share while your competitors sleep.
You build relationships with these creators that will share your Amazon products with their audiences that drive New-to-brand customers. You can also drive them to your non-Amazon offerings to help drive sales across multiple channels.
You’ll be able to see things that are trending to help you launch new SKUs within your niche.
You pay per sale, not per click, so the ROAS of the activity is clear and discernable. Their reporting is fantastic, so your ability to measure the ROI of these influencers is high.
Selection:
You have control over the affiliates that you work with. Since you know your demographic data from amazon, you’re able to dial this in.
Leverage your data to identify the right affiliates and creators. Outside of the fitlers from within Hypelinks, a google search for competitors on social media can give you a sense of what your competitors are doing in influencer and affiliate work already.
Business Model and Execution:
Affiliates generally prefer the commissions model and creators prefer UGC based-fee or samples and commission. A big challenge right now for brands is engagement for creators. Given the demand for content, it requires a lot of work to find creators who engage in more responsive ways. Hypelinks helps with a direct line into these creators to help speed things up.
Most of the higher-profile talent have talent managers that act as intermediaries.
Measurement:
Hypelinks is incredible with it’s APIs (especially into Amazon) to make sure that you can properly track each affiliate’s sales.
