Our Amazon Agency Provides Amazon Marketing Services
Trusted Member of Your Amazon Team
We are an Amazon-Focused Marketing Agency trusted by 125+ sellers. We partner with your brand to give you time back, save your cash for inventory and advertising, and to advise you as you scale across multiple channels.
We follow Amazon's rules and ToS so that we can continue working directly with Amazon corporate on new seller accounts, new marketplace launches, and more.
We are part of the Amazon Ad Partner Program, Amazon Partner Network, AWS Partner Program, and the Buy With Prime Partner Program.
Partnership
Invite-only where we run the account end-to-end.
Hourly
We assist and coach, as needed.
Amazon Account Management - Our Full Partnership Where We Are the General Manager of the Channel
PPC Management – Included in Partnership
- In order to succeed on Amazon, each product needs to have rankings on search terms that customers use. Your product has a hidden “relevancy score” that determines the ability for a customer to see your product for their search term. To improve this relevancy score, you have to show Amazon that you will make them money on that term as compared to all other competitors on that term. This is done through including the keyword in copy (SEO) and through paid advertising through Amazon (SEM) on the desired term and related terms. Your price point also affects this relevancy score as if you have a higher conversion rate on the search at a higher selling price than other competitors, you are “MAMM” (Making Amazon More Money) and will win the traffic. Using off-amazon PR, paid media ads, social media links to Amazon, and more will help you show Amazon that the product is viable on a variety of search terms. Staying in stock is vital to being able to maintain current and future rankings. The relevancy score also decreases your Cost-per-Click (CPC) as it allows you to still “MAMM” without having to break the bank as they know you have the best conversion rate on that term.
SEO on Amazon – Included in Partnership
Listing Optimization – Included in Partnership
- Includes Brand Name Changes, Assistance in Setting up Brand Registry, Copywriting, Search Terms and Backend Fields, Competitor Research, Category Changes, and UPC to GS1 Barcode Changes
- Design includes the Brand Story, Photo Tiles, A+ Content and Premium A+ Content, Full Mockups of each type of photo and video needed, and HERO image optimization
Amazon Compliance Firefighting – Included in Partnership
- Listing Reinstatement, Account Suspension Support, Proactive Ticketing, Reactive Ticketing, and Troubleshooting
Advanced Analytics and Reporting from Profitcyclops-0 Included in Partnership
FBA Clawbacks – 3P Partner Handles these for Partners
Coaching Calls – Included in Partnership
- We have a strategy call for deep coaching each month and a quick call for Project Management and efficiency each month.
Vendor Central Management – Included in Partnership
International Expansion on Amazon
Tik Tok Shop Ads
Google Adwords to Amazon
Meta/Facebook/Instagram to Amazon
How to Succeed on Amazon
Step 1
The Idea
- Check for patents to avoid infringement
- Solve a problem
- Get 40 people to give you $1 as a pre-order to verify the need
Step 2
The Product
- Attempt to get a patent to protect your IP
- Contact manufacturers to get prototypes
- Test, test, and test designs until it pops
- Use PickFu to test different packaging
Step 3
The Competitors
- The more unique your product, the better chance you have to standout amongst other products
- If you are launching amongst similar searches in a SERP, you will need to have an excellent HERO photo to be clicked on. Starting at 0 reviews means you will have to spend more money to get sales vs the 1000+ review competitors
- Read your competitor’s negative reviews to help influencer your design and copy
Step 4
Design
- Check competitor design for ideas
- Create brand logos, fonts, tone, and colors for a cohesive look and feel
- Lifestyle images control the world. Product in use photos are amazing for conversion rate.
- Get professional photography as quickly as possible.
- Have UGC content as quickly as possible on the PDP (will also be able to use in video ads)
- First photo should be shot professionally (or digitally rendered professional) on White
- Add the maximum amount of secondary images with light text and a lifestyle Feel
- Add a brand story to upsell and tell the story
- Add A+ content, then upgrade to Premium A+ content to add in video
- Constantly A/B Test
- Create a beautiful Brand Storefront that tells the story and also showcases product types (amazon.com/BrandXYZ)
Step 5
SEO
- Access Brand Analytics (requires Brand Registry) to check out keywords from Amazon
- Use tools like Helium10 or Jungle Scout to gather a list of keywords you’ll need customers to search to find you
- Add the most important Keywords into the title: BRAND NAME – Keywords – Other
- Use bullet points to be descriptive and to add additional keywords from your list
- Use the backend description, search term field, and more to add in other languages and other additional keywords
Step 6
PPC
- Use Sponsored Products to go after the keywords you added into the copy
- Use Broad, phrase, and auto campaigns to find new keywords to target
- Target competitor ASIN pages (product pages) to steal market share
- Target competitor brand name to compete on search
- Use Sponsored Brands and Display to use video, lifestyle images, your storefront, and more to attack the category from every angle.
- Constantly update bids and budgets to get to profitability as much as possible
- Remember that you’re using PPC in order to gain marketshare on each competitor and on each term to increase your relevancy score on that term.
Step 7
Constant A/B Testing
- Use Amazon experiments to test out new hero photos, new secondary photos, alternative A+ content, and more
- Test out new packaging types on Pickfu
- Try out new copy on the front-end and back-end
Step 8
Brand Extensions – New Product Launches
- Launch new colors, smells, flavors, sizes, quantities to make a grouping (parentage) on page to share rankings and reviews
- Launch complimentary products that make sense for the brand
- Don’t be scared to sell a $10 loss-leader in order to get high rankings for a $50 AOV product.
Step 9
International Expansions
- Launch on Amazon Canada, UK, various EU marketplaces, Japan, Australia, and more.
- As part of the Amazon SPN, we get free reps for our accounts in new marketplaces.
- We are partnered with AMZ Prep to launch in Canada.
How to Win More Market Share
Off-Amazon Advertising: Run TikTok Ads, Meta Ads, Google Adwords, Pinterest Ads, Reddit Ads, and more to do the things that other sellers aren’t: high-funnel marketing. We go channel by channel with partners to help them scale holistically.
Influencer Marketing
Affiliate Marketing: We connect our partners to 3P affiliate marketing agencies to help them scale content and sales.
PR: We connect our partners to 3P publications and services to help them scale.
DTC Website: We build world-class websites for our brands to add social proof for Amazon customers that want to know if this is a real brand, or just an Amaozn brand.
What does the SET Team Do for Our Partners?
For our partners, we become the General Manager of their Seller Central Account with a unified goal of growing sales.
We run the marketing channel end-to-end. Our content team maintains the SEO of the product page. Our graphic design team gets your product pages retail-ready with beautiful design. Our PPC team manages your advertising to grow sessions, rankings, and sales.
Once we’ve seen success on Amazon, we then look into how we can help with Walmart, Shopify, and other channels.
We are a team of Amazon experts and Amazon Sellers that create customized solutions to help you grow your revenue. We built this machine to help us sell on our own accounts, we extend the same software and knowledge to our partners.
We are Amazon-focused and work with select partners to help them scale sales affordably and quickly. With our pricing model, we don’t make money until our partners do.
Looking to go from 6 figures to 7 figures on your private-label brand? We’ll get you there.
Looking to start a private-label brand? We’ll grow you from startup to millions in sales.
What Problems Do e-Commerce Sellers Deal With?
- Running your own ecommerce store takes more than full-time job worth of work for each channel
- Hiring experts for each channel costs thousands each month in retainers alone
- On your own, you don’t have the expertise to run a channel
- To grow across channels, you have to do it yourself or you hire different consultants for each part of your business and each one wants a big retainer.
Our Customized Answer To Sellers' Problems
Have our agency manage all of your business functions from marketing to operations, so that you have time to grow your business. We share knowledge across channels and our pricing is based on your success, not expensive retainers.
Gurus say that Amazon is passive income. You learn quickly that it's incredibly time-consuming and difficult.
Get your time back now!
We Partner with Brands to Help Them Excel Online and Grow Affordably
We are selective with our partners and only work with those we believe that we can grow.
You bring the products, we’ll bring the channel and marketing expertise.
For our partners, we become the General Manager of their Seller Central Account with a unified goal of growing sales through our Account Management partnership.
We run the account end-to-end from supply chain to design to advertising.
We also offer al-a-carte partnerships such as PPC management and Operations Management to customize our solution to your needs.
How We Grow Your Amazon Account
We create retail-ready product pages for our partners that bring in organic sales and make paid sales easier to acquire.
We help you be seen (increase Traffic) and turn shoppers into your loyal customers (Conversion).
These are the main components to your success on Amazon.
Amazon Sellers Need Someone Who Knows Amazon on Their Team
Amazon Sellers are constantly searching for ways to:
Conserve Time – Running Amazon takes a large amount of time each week. Sellers need time to negotiate deals and grow their business off of Amazon.
Save Money – Typical Amazon Agencies charge incredibly high rates for even the most basic of services. This puts a strain on the business’ cash flow.
Gain Expertise – Without expertise, Amazon can be a difficult place to grow and then become profitable. The lack of knowledge on the channel causes businesses to spend even more time and money into the channel.
Proventus – Proven to Succeed offers:
Full Account Management – We run your Amazon Seller Central account to give you time back each week.
Affordable Pricing – We don’t charge absurd monthly rates. We grow as your sales do.
Extensive Channel Knowledge – We have years of expertise on the channel through growing more than 150 Seller Central accounts.
How We Grow Sales
We look at your products to ensure that you have the margins in order to succeed on Amazon. We’ll help you figure out how to raise Average Order Value, get conversion rate up, and plan out marketing budget allocation.
We will give you recommendations on what product opportunities of brand extensions that you have in the future. This will range from pricing opportunities to bundles to new product launches to consider and more.
If you’re new to Amazon, we will create any ASINs (List your products on Amazon) and create any Parent ASINs (Grouping your products on Amazon) needed.
If you’re on Amazon, we’ll make sure that your parentages (groupings) were set up correctly!
We will optimize your Amazon Product Pages from customer-facing copy to backend SEO to imagery to make sure that your products are retail-ready.
This helps your products to both be seen through organic SEO best practices and turn Amazon shoppers into your loyal customers by increasing conversion rate.
We’ll help you create strong resonating branding to help customers know your brand better. This includes Amazon brand storefronts where customers can view your entire product line.
After our organic SEO efforts are in place, we begin to strategically grow through Amazon’s Marketing Tools (Sponsored Product Campaigns, Sponsored Brand Campaigns, Sponsored Display Campaigns, and more) to gain organic keyword rankings to boost both paid and organic sales.
We also customize a solution for each client including: Coupons, Promotions, Amazon Vine, Amazon Subscribe and Save, and more.
We will work with you to help your marketing team (whether that’s just you or a whole department) on how to run your social media, Public Relations, Off-Amazon Ad Spend, and your DTC .com website.
Our background in e-Commerce will help us make sure that your brand is taken care of on all channels.
Amazon changes every single day. With the Amazon Algorithm constantly adapting and Amazon frequently releasing new features, we will keep your account updated with the latest and greatest from Amazon Seller Central.
We will provide reports to you about how your business is doing with additional opportunities ahead of us.
What Our Results Say
If you're not ready to partner, but want to work with us on certain projects, contact us for our al-a-carte services.
How to Succeed on Amazon
Step 1
The Idea
- Check for patents to avoid infringement
- Solve a problem
- Get 40 people to give you $1 as a pre-order to verify the need
Step 2
The Product
- Attempt to get a patent to protect your IP
- Contact manufacturers to get prototypes
- Test, test, and test designs until it pops
- Use PickFu to test different packaging
Step 3
The Competitors
- The more unique your product, the better chance you have to standout amongst other products
- If you are launching amongst similar searches in a SERP, you will need to have an excellent HERO photo to be clicked on. Starting at 0 reviews means you will have to spend more money to get sales vs the 1000+ review competitors
- Read your competitor’s negative reviews to help influencer your design and copy
Step 4
Design
- Check competitor design for ideas
- Create brand logos, fonts, tone, and colors for a cohesive look and feel
- Lifestyle images control the world. Product in use photos are amazing for conversion rate.
- Get professional photography as quickly as possible.
- Have UGC content as quickly as possible on the PDP (will also be able to use in video ads)
- First photo should be shot professionally (or digitally rendered professional) on White
- Add the maximum amount of secondary images with light text and a lifestyle Feel
- Add a brand story to upsell and tell the story
- Add A+ content, then upgrade to Premium A+ content to add in video
- Constantly A/B Test
- Create a beautiful Brand Storefront that tells the story and also showcases product types (amazon.com/BrandXYZ)
Step 5
SEO
- Access Brand Analytics (requires Brand Registry) to check out keywords from Amazon
- Use tools like Helium10 or Jungle Scout to gather a list of keywords you’ll need customers to search to find you
- Add the most important Keywords into the title: BRAND NAME – Keywords – Other
- Use bullet points to be descriptive and to add additional keywords from your list
- Use the backend description, search term field, and more to add in other languages and other additional keywords
Step 6
PPC
- Use Sponsored Products to go after the keywords you added into the copy
- Use Broad, phrase, and auto campaigns to find new keywords to target
- Target competitor ASIN pages (product pages) to steal market share
- Target competitor brand name to compete on search
- Use Sponsored Brands and Display to use video, lifestyle images, your storefront, and more to attack the category from every angle.
- Constantly update bids and budgets to get to profitability as much as possible
- Remember that you’re using PPC in order to gain marketshare on each competitor and on each term to increase your relevancy score on that term.
Step 7
Constant A/B Testing
- Use Amazon experiments to test out new hero photos, new secondary photos, alternative A+ content, and more
- Test out new packaging types on Pickfu
- Try out new copy on the front-end and back-end
Step 8
Brand Extensions – New Product Launches
- Launch new colors, smells, flavors, sizes, quantities to make a grouping (parentage) on page to share rankings and reviews
- Launch complimentary products that make sense for the brand
- Don’t be scared to sell a $10 loss-leader in order to get high rankings for a $50 AOV product.
Step 9
International Expansions
- Launch on Amazon Canada, UK, various EU marketplaces, Japan, Australia, and more.
- As part of the Amazon SPN, we get free reps for our accounts in new marketplaces.
- We are partnered with AMZ Prep to launch in Canada.
How to Win More Market Share
Off-Amazon Advertising: Run TikTok Ads, Meta Ads, Google Adwords, Pinterest Ads, Reddit Ads, and more to do the things that other sellers aren’t: high-funnel marketing. We go channel by channel with partners to help them scale holistically.
Influencer Marketing
Affiliate Marketing: We connect our partners to 3P affiliate marketing agencies to help them scale content and sales.
PR: We connect our partners to 3P publications and services to help them scale.
DTC Website: We build world-class websites for our brands to add social proof for Amazon customers that want to know if this is a real brand, or just an Amaozn brand.
What does the SET Team Do for Our Partners?
For our partners, we become the General Manager of their Seller Central Account with a unified goal of growing sales.
We run the marketing channel end-to-end. Our content team maintains the SEO of the product page. Our graphic design team gets your product pages retail-ready with beautiful design. Our PPC team manages your advertising to grow sessions, rankings, and sales.
Once we’ve seen success on Amazon, we then look into how we can help with Walmart, Shopify, and other channels.
We are a team of Amazon experts and Amazon Sellers that create customized solutions to help you grow your revenue. We built this machine to help us sell on our own accounts, we extend the same software and knowledge to our partners.
We are Amazon-focused and work with select partners to help them scale sales affordably and quickly. With our pricing model, we don’t make money until our partners do.
Looking to go from 6 figures to 7 figures on your private-label brand? We’ll get you there.
Looking to start a private-label brand? We’ll grow you from startup to millions in sales.
