Billo is a great tool that helps you source UGC content for an insanely low price.
The billo.app website claims the following “200,000+ videos created. 22,000 brands served. You too can match with our talented creators and get authentic videos optimized for social ads performance. On time, on demand, and starting at just $99/video.”
These videos are cheap, quick, and are customized for your product.
They work perfectly for Meta Ads, Tik Tok Shop Ads, Amazon Sponsored Brand Ads, and other visual mediums of advertising and product page use.
Step-By-Step Guide to using Billo correctly as an e-commerce seller:
- Do Competitor research
Use Meta’s Ad Library to research what videos your competitors are using, as well as their CTAs
Use Competitor’s Tik Tok profile videos to research what videos your competitors are using, as well as their CTAs
Use Amazon’s search results for your product’s niche terms (especially on mobile) to research what videos your competitors are using, as well as their CTAs
This will build a list of what CTAs you want, what you want in the video, and what’s working for your competition
2. Do demographic research
Use tools like Amazon Brand Analytics Demographics, Meta Ad Demographics, and more to build out who is the purchaser of your product.
This will build out a list of ages, genders, incomes, and more that you will target in the ads and use to guide the influencers you use in the videos.
Should you be targeting moms to buy your toy as a Christmas gift for their kids? You’ll probably want to get influencers that look like they match the demographic you are targeting.
3. Prepare a mock script for what you want to see from the influencer
4. Shoot the mock script yourself to see if it feels correct
This should build you a list of what you want to have the influencer do in the video.
5. Send out the video request to at least 5 influencers to get a variety of views
You’re able to filter creators by demographics, interests, and style to make sure that you get exactly what you want.
Each person is going to shoot and record your idea differently. We can A/B Test these later .
You may want to get a mobile-optimized video, then come back to the creator later for a desktop-optimized video to help with different ad sizes. You can even request some UGC Photos to help with lifestyle photo ads or Product page optimization.
You’re able to customize exactly what you want the selling points to be for your product. Refer to your competition’s poor reviews for this. If your competitors’ toy is a choking hazard, you could have your influencer talk about how safe your product is for kids. Use emotion. You can also customize the hook and concept, as well, so you can really tune the video to what you want to test. Again, your customer’s reviews will tell you why they love your product, so you know exactly what a potential happy customer wants to see. The point of the video is to show why your product is unique and amazing.
Billo has a full guide here on their website in case you want a more detailed and updated guide.
4. Ship in Product to each influencer
6. Load up the video in the ad types and A/B test them
7. Use the video in organic posts to see if they can go viral on their own
Amazon Posts Video, Instagram Reel, and Tik Tok Organic Posts are great for UGC content
8. Use the best creatives for your landing page on Amazon and your DTC website
People want to see video in 2024. Use the best-performing videos to boost your conversion rate.
