Amazon SEO Copywriting Services
Amazon is an ever-changing world of mobile, tablet, and desktop users shopping based on limited information.
Behind that, is a beautiful SEO architect that has a score for every product for billions of keywords. In order to be seen on a keyword, you have to show “relevancy”, or showing that you can produce sales on this keyword. The first way to receive this relevancy score is to have the copy of the desired keyword in the SEO (in front and behind the product page). With CPC rising and Customer Acquisition prices skyrocketing with 3PL and FBA fees growing, having a clear SEO strategy is key to success on becoming a profitable brand on Amazon. This copy should incorporate changes quarterly based on the Search Query Report in Brand Analytics.
We create world-class product pages to grow our products’ conversion rate and showcase our brand’s identities.
We do extensive research to make sure we make ToS-friendly copy and backend attributes to help us create organic sales for clients. You need to make sure that you use Amazon’s Brand Registry’s Search Query Performance to find the right terms to add into copy. You can also add alt-text to all A+ Content modules to help fill out misspellings (mattered more a few years ago), alternate spellings, and other languages.
We offer this service al-a-cart and provide this service to our partners as part of our scope of work.
Example:
Dead Sea Mud Mask ->
Dead Seat Mud Mask Exfoliating Facial Mask Helps Encourage Circulation to Achieve Glow – Skin Nourishing Mask to Help Improve Appearance of Blemishes
Improved Keyword Density and Increased Relevancy Score.
Authentic Ingredients: This skin nourishing mask is infused with a high concentration of authentic dead sea mud, lavender, and other natural oils that help restore the health of your skin. Our mud mask controls excess oil production and improves the appearance of blackheads, acne, and breakouts to achieve clearer, glowing skin.
->
Authentic Ingredients: Infused with a high concentration of authentic Dead Sea mud, lavender, and other natural oils, this face mask skincare product is a true testament to Bambu Earth’s commitment to quality skin care products. Our face mask skin care treatment helps restore your skin’s health, controls excess oil production, and improves the appearance of blackheads, acne, and breakouts for clearer, glowing skin.
Strategic placement of phrases that customers search to help indexability.
Process:
Set up an Amazon Seller Account
Get a Trademark in your seller account’s country
Apply for Brand Registry
Create the ASIN
Use tools like Helium10’s Cerebro to initially create the copy for the product. This lets you go deep into competitor research.
As you have sales, use Amazon’s Brand Analytics Search Analytics, update the copy based on search volume and relevancy.
Beautify the PDP with videos and graphics to increase conversion rate on keywords
Send requests for reviews from customers (within the Terms of Service) to grow conversion rate across all terms.
Hold the buy box to maintain sales velocity.
Run PPC on competitor product pages and on search results to show Amazon that your product can sell well on each and every term.
Put the most important terms in your title for maximum effect.
A/B Test titles, prices, photos, and more every 10 weeks.
Why Do You Need a Professional Amazon SEO Expert For Your Product Page?
If you’re not an expert in SEO, you won’t know where to put terms in front of customers or behind the product pages.
